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Appodeal Stack introduces a new round of its Accelerator Program for mobile...
The Appodeal Accelerator Program, inspired by Y Combinator, fosters the idea of helping creators worldwide to launch and scale successful mobile app businesses. It has become more challenging for many...
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Growing value with better mobile app experiences
Meet MAX Last month, Thomas Butta, Chief Strategy & Marketing Officer at Airship, spoke at a Business of Apps webinar on how consumer app behaviors are changing and what brands need to do to...
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Adjust releases the mobile app trends 2022 report
2021 was a truly transformative year for the mobile app industry. In light of multiple lockdowns as well as wholesale privacy changes affecting user acquisition on iOS, consumer habits and user...
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Learn to Master Mobile App Experiences during #MAXMonth this June
Mobile app experience, aka MAX, is becoming the digital center of customer experience. And mobile apps are becoming the preferred destination where the exchange of value between customers and brands...
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Achieving a consistent 60% ROAS with App to Web Campaigns in the Nutra Vertical
The overview Nutra has become one of the most profitable verticals in the market. There are many niches in this vertical, which makes the ads very fruitful. It covers everything from dietary...
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AppSamurai’s App Discovery (OEM): Reaching millions in seconds
App Discovery (OEM) is becoming increasingly significant in mobile marketing and publishing. Despite being essential for app owners, many people may not know the entire concept. What exactly is an...
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TikTok continues to extend its domination – Measure Protocol
Consumer intelligence company’s new 2023 App Life Report reveals details on consumer app engagement and behaviors; features insights collected via its proprietary user-focused data solution. Measure...
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Petal Ads hails all-scenario ad solutions as the future of mobile advertising
Petal Ads (formerly HUAWEI Ads), an industry-leading mobile advertising ecosystem, calls on brand advertisers to embrace customised on-device all-scenario ad solutions to reach out to audiences across...
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APPlyzer relaunches with unlimited ASO data for app developers
Today’s app economy is crowded and competitive, yet there are 255 billion downloads per year and that’s only set to get higher. The advances of other platforms, ranging from CTV to alternative app...
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Appodeal and Pollen VC announce new partnership
Appodeal and Pollen VC announce a strategic partnership to empower app developers and game studios. This collaboration provides immediate access to essential resources and financial support, enabling...
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Petal Ads’ game-changing solutions for entering the Chinese market at DMEXCO...
Huawei’s mobile advertising ecosystem, Petal Ads, had a productive time at DMEXCO this year, engaging advertisers and offering valuable insights for crafting effective digital campaigns in the...
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Remerge launches a newsroom for the latest developments in mobile ad privacy
In recent years, the mobile advertising industry has come under increased pressure from consumers and regulators to limit the sharing of users’ cross-app behavioral data. In response, Apple rolled out...
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Remerge shares eCommerce insights in new Apptivate podcast series
It’s estimated that in 2023 mobile consumers will have spent 50 billion hours in shopping apps on Android alone. On top of that, reports show that people are making more in-app purchases than ever...
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January App Engagement Roundup: Trends and predictions for 2024
As we bid farewell to the holiday season’s peace and calm, App Engagement Monthly is here to jolt you into 2024 with an invigorating burst of insights, ideas, and inspiring innovation. In this monthly...
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AdMaven launches Content Locker
AdMaven is shaking up the affiliate marketing game by launching its new tool: Content Locker. This ingenious solution unlocks the hidden potential within your content to capture more leads and drive...
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Gamelight set to reach $1 billion annual revenue in 2024
Mobile marketing platform Gamelight is set to achieve an impressive $1 billion annual revenue in 2024, just one year after its launch. The secret to Gamelight’s success lies in the award-winning AI...
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The programmatic monetization space welcomes a new face—Bidinfluence
Founded by a group of specialists with extensive experience in the adtech industry, Bidinfluence stands as a supply-side platform specializing in dynamic monetization through high-quality programmatic...
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February App Engagement Roundup: Retention benchmarks, user privacy, and...
Welcome to another Wednesday and another edition of App Engagement Weekly! In this edition, we’re charting a course through the ever-shifting currents of app engagement, offering insights and...
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Adsterra launches Sports Marathon for advertisers
Adsterra is happy to announce its Sports Marathon. As a top traffic source for iGaming campaigns, Adsterra gives advertisers an opportunity to earn enhanced cashback for their ad campaigns targeting...
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Digital Turbine’s new report highlights brands’ with “BIG” opportunities in...
Digital Turbine and Apptopia today announced the launch of the BRAG Index IV, pivoting the Index’s scope to focus specifically on the “Brands in Games” (B.I.G.) opportunity. The B.I.G. BRAG Index...
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Intellifluence offers brands a more granular drip pitching solution
When we released our waterfall method of auto-pitching several years ago, the goal was to save time for brands that had identified more influencers than they had budget to work with. The waterfall...
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Moonly for iPhone updated with AI dream interpretation
In an exciting development for mindfulness and technology enthusiasts, Moonly, a popular app known for blending psychology, spiritual practices, and the lunar calendar, has unveiled a significant...
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Remerge and Verve Group pioneer on-device bidding for Android Privacy Sandbox
Remerge and Verve Group are among the first mobile DSP/SSP partnerships to work with Google on building and testing the Android Privacy Sandbox. The companies came together to explore the integration...
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Introducing World AdTech Day: Celebrating adtech innovators worldwide
World AdTech Day (#WorldAdTechDay) is a novel celebration set to spark on March 27, 2024. This special day recognizes and appreciates the valuable contributions of adtech professionals who drive...
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Airbridge and Remerge release comprehensive 2024 app marketing trends report
Airbridge and Remerge, leaders in mobile marketing measurement and in-app programmatic advertising, respectively, have unveiled the ‘2024 App Marketing: Exploring the Trends from Today to Tomorrow’...
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App Promotion Summit London 2024: Insights and trends
App Promotion Summit London 2024 is officially over, drawing over 700+ attendees from across the globe and marking another milestone in the app promotion landscape. This year’s summit not only...
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adjoe launches Mobile Games Index ‘24: 40-49 age group leads engagement
The Mobile Games Index report, powered by data from adjoe and Statista, is back for its fourth edition. Last year, MGI highlighted a low point in user engagement – daily dedication to mobile games was...
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TikTok @ APS London 2024: The power of impactful entertainment
App Promotion Summit London took place on April 25th, 2024, drawing its biggest audience yet with over 700+ in-person attendees. To conclude this milestone in APS history, TikTok delivered the final...
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“The key to profitable app growth” guide is live
In the always-dynamic and ever-competitive world of mobile apps, user acquisition and retention are key challenges that marketers face. Over the last few years, retargeting has emerged as one of the...
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The Sustainable Growth Handbook: The blueprint for holistic mobile app growth
The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly competitive market. Recognizing the critical need for a cohesive approach,...
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Braavo Capital closes $5 Million Series B to accelerate web-to-app subscriber...
Braavo Capital, the leading financing partner for consumer subscription apps, announced today the successful closing of a $5 million Series B funding round. Led by existing insiders with participation...
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It’s a wrap-up: APS NYC 2024 sees 300+ attendees from across all major app...
App Promotion Summit NYC is officially over, having taken place on Thursday, June 27th at 360 Madison Avenue. The event brought together more than 300 attendees from around the globe to discuss and...
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Remerge releases new guide: How to attract repeat purchasers to your retail app
Mobile purchases now account for 60% of all global eCommerce sales, with experts predicting that they will reach $3.4 trillion by 2027. As customer shopping habits continue to evolve, today’s most...
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Euros 2024 sees a surge in food delivery, gaming, and mobility app usage
On Sunday, England played the EURO 2024 final, where they narrowly lost against Spain. Although we missed out on victory, hundreds of thousands of hopeful Brits gathered to cheer on the Three Lions in...
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IconPeak and Chinar Libertas merge to form IconPeak Digital
IconPeak Digital announces the merger of IconPeak and Chinar Libertas, two performance marketing agencies. IconPeak, founded in 2013, and Chinar Libertas, founded in 2020, combine their expertise to...
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Busy night of football reveals national passion as mobile usage declines...
AppsFlyer‘s analysis of mobile app usage throughout the 2024 UEFA European Championship and Copa America championships is shedding light on trends in app usage and the specific apps viewers engaged...
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Get ready for AdAttributionKit: Winning with privacy-first mobile campaigns
Business of Apps is pleased to announce an upcoming webinar focused on Apple’s recent updates to its privacy-first attribution framework. During WWDC of June this year, Apple introduced...
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Google and Verve Group join Remerge podcast to share updates on Privacy Sandbox
Earlier this year, Remerge and Verve Group became the first DSP/SSP partnership to work with Google on testing the Android Privacy Sandbox, a set of APIs designed to facilitate the selling, buying,...
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PropellerAds introduces new Social Traffic feature to boost advertiser...
PropellerAds, an industry leader in digital advertising, proudly announces the launch of its latest feature, Social Traffic Targeting. This cutting-edge feature is set to transform the advertising...
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New setup and stellar lineup announced for APS San Francisco 2024
Ahead of its 2024 edition this September, APS San Fransisco is pleased to announce the introduction of a new setup at the W Hotel designed to enhance both content delivery and networking opportunities....
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Winning with privacy-first mobile campaigns: Key insights from Verve webinar
In last week’s webinar hosted by Business of Apps, experts from Dataseat, Kochava, Verve, and Wavemaker explored the transformative impact of Apple’s AdAttributionKit on mobile advertising....
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What have we learned after three years of Apple’s ATT framework?
According to AppsFlyer, around 40% of iOS users now opt into ad tracking on their devices — and this number will continue to grow. In a new episode of Remerge’s Apptivate podcast, Roy Yanai, the VP of...
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Introducing the App Growth Ecosystem 2024 Market Map
The App Growth Ecosystem 2024 Market Map is now live. This comprehensive resource is designed to help app developers, marketers, and businesses navigate the ever-evolving landscape of tools and...
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Braze’s Retention Playbook is now live
As the costs and complexities of acquiring new users continue to rise, marketers are increasingly focusing on user retention as a key growth strategy. Research reveals that it is 6-7 times more...
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Addict Mobile launches its HUB to enhance visibility and data analysis for UA...
In the fast-paced world of app marketing, having the right tools can make all the difference. This year, Addict Mobile is leaping forward with the launch of the Addict Mobile Hub, a revolutionary...
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How to drive retention through cross-channel customer journeys
Discover how fintech app Bilt Rewards is enhancing user retention by delivering a consistent and personalized experience across multiple channels at scale. In an insightful on-demand session from App...
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Final call: App Growth Awards entries close this Friday
The App Growth Awards 2024 are fast approaching, with the deadline for entries set for this Friday. Recognizing excellence in app marketing and growth, the awards are open to global participants...
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Last chance: Tell us what you think about app marketing
Remerge is conducting a short survey to find out what marketers think about the effectiveness of app marketing campaigns. You’ll get a copy of the full results once the survey closes on September 30,...
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Introducing the App User Acquisition Ecosystem Market Map
The App User Acquisition Ecosystem Market Map is now live. This comprehensive resource is designed to help app developers, marketers, and businesses navigate the intricate and dynamic world of user...
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Gamelight recognised as #1 rewarded source in latest AppsFlyer Performance Index
Gamelight, the AI-powered user acquisition platform for mobile games, has been named the #1 rewarded source globally in the latest AppsFlyer Performance Index, reinforcing its position as a leading...
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